rate in sales

11 Effective Onboarding Programs to Reduce Turnover Rate in Sales

Recruiting the right person is crucial for any organization, especially in sales. A good fit ensures alignment with company values and sales goals. However, the process doesn’t end with hiring. A structured onboarding process enhances employee engagement and satisfaction from day one. It sets the stage for long-term success, reducing turnover rates and boosting performance. This article explores 11 effective onboarding programs based on the teachings of Jason Forrest, aimed at fostering a positive company culture and improving employee retention.

1. First Impressions Matter: The Welcome Package

The onboarding journey starts before the first day. A welcome package can make new hires feel valued and excited. Include company swag, a welcome letter, and essential resources. This gesture sets a positive tone and helps build an emotional connection with the company.

Example: At FPG, new hires receive a customized welcome kit. It includes branded merchandise, a personal welcome note from the CEO, and initial training materials. Additionally, this package helps them feel appreciated and prepares them for their new role.

2. Structured Onboarding Schedule

A well-structured onboarding schedule is vital. It outlines what new hires should expect in their first weeks. Break it down into daily or weekly plans, covering training sessions, team introductions, and key responsibilities. Then, this approach reduces anxiety and provides a clear roadmap.

Example: At Forrest Performance Group (FPG), the onboarding schedule is meticulously planned. New employees know exactly what to expect, which helps them acclimate quickly and effectively.

3. The Importance of Mentorship

Mentorship programs play a crucial role in onboarding. Assigning a mentor helps new hires navigate the company culture and processes. Therefore, mentors provide guidance, support, and a sense of belonging, which can significantly enhance job satisfaction and retention.

Example: FPG pairs new hires with experienced mentors. These mentors offer insights, answer questions, and help newcomers settle into their roles, fostering a supportive work environment.

4. Setting Clear Expectations

Clear expectations from the start are essential for success. Moreover, outline job responsibilities, performance metrics, and company expectations. This clarity helps new hires understand their role and how they contribute to the company’s sales goals.

Example: FPG ensures that every new hire understands their objectives. Regular check-ins during the first few months reinforce these expectations and provide opportunities for feedback.

5. Integrating Company Culture

Integrating new hires into the company culture is critical. So, use orientation sessions to share the company’s mission, values, and history. Encourage participation in team-building activities and social events to build connections.

Example: FPG’s orientation program includes sessions on company culture and values. Team-building exercises help new hires bond with their colleagues and feel part of the company community.

6. Continuous Training and Development

Continuous training and development are essential for long-term success in sales. Implementing ongoing training programs like Warrior Selling can significantly enhance skills and knowledge. This approach not only focuses on sales techniques but also emphasizes personal growth and mindset, showing employees that the company is committed to their professional development.

Example: At Forrest Performance Group (FPG), regular Warrior Selling training sessions and workshops are provided. These sessions help employees stay updated on industry trends, refine their sales techniques, and develop a warrior mindset. This comprehensive training approach boosts performance and contributes to overall job satisfaction, creating a more skilled and motivated sales force.

7. Feedback and Communication

Open communication and regular feedback are essential. Also, create a feedback loop where new hires can share their experiences and ask questions. Address any concerns promptly to ensure a smooth onboarding process.

Example: At FPG, new hires participate in regular feedback sessions. This open communication helps identify any issues early and ensures a positive onboarding experience.

8. Career Development Opportunities

Career development opportunities are a significant motivator for employees. Outline potential career paths and growth opportunities within the company. Moreover, this transparency helps employees envision a future with the organization.

Example: FPG highlights career advancement opportunities during the onboarding process. This focus on growth and development fosters a motivated and committed workforce.

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9. Technology and Tools Training

Ensure new hires are proficient with the necessary technology and tools. Provide comprehensive training on all relevant systems and software. In addition, this training helps employees feel confident and capable in their roles.

Example: FPG offers detailed training sessions on their CRM and other sales tools. Then, this preparation ensures new hires can effectively use the tools required for their job.

10. Creating a Supportive Environment

A supportive environment is crucial for employee retention. Foster a culture of collaboration and support, where employees feel comfortable seeking help and sharing ideas.

Example: FPG promotes a supportive work culture. Regular team meetings and collaborative projects help build a sense of community and support among employees.

11. Celebrating Milestones

Celebrate milestones to recognize progress and achievements. Acknowledge the completion of the onboarding process, first sales, or other significant milestones. So, this recognition boosts morale and reinforces a positive experience.

Example: At FPG, new hires’ milestones are celebrated with team acknowledgments and rewards. This practice motivates employees and makes them feel valued.


Finally, effective onboarding programs are critical for reducing turnover rates and improving employee retention in sales. By recruiting the right person, providing a structured onboarding process, and fostering a positive company culture, organizations can ensure long-term success and achieve their sales goals. Lastly, implement these 11 strategies based on Jason Forrest’s teachings to create a committed and motivated workforce.

At FPG We’ll Recruit, Coach, And Train Your Sales Team Like They’re Our Own

Gain a competitive edge with FPG’s expert solutions in Sales Recruiting, Sales & Management Training, and Fractional Sales Leadership. Experience rigorous candidate screening, process-driven training that resonates, and transformative leadership that drives significant revenue increases. Give yourself an advantage and start your journey to higher sales and unparalleled success with FPG. Reach out to us today!

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FPG is the fastest-growing sales training, sales management training, and sales headhunting and recruiting company in the United States. A global leader and designer of sales, management, and leadership training programs. Forrest Performance Group has won multiple international awards for its one-of-a-kind, behaviorally-focused training methodology.

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