For family builders, remodelers & in-home sales companies
You were never supposed to beat the nationals.
That just changed.
Not a pitch. A diagnosis to see if you’re ready to beat Goliath.
Forrest Performance Group (FPG) is the sales training company local and regional businesses hire when they are done losing on price.
Every sales training you’ve ever bought sold you the same thing: more knowledge. It never worked, because performance was never a knowledge problem.
- Performance = Knowledge − Leashes
The old training kept adding to the wrong side of the equation. Remove the leashes instead, and a local company wins against national giants at a price 20–30% higher.
Introducing The 3:5 Forrest Freedom Framework™ — a behavior-change system we install, not training we deliver.
Not a pitch. A diagnosis to see if you’re ready to beat Goliath.
01 — BELIEFS
Remove the leashes
02 — LANGUAGE
Install certainty
03 — PROCESS
One repeatable path
04 — ACCOUNTABILITY
Enforced standards
The Rigged Game
You're not losing because you're worse. You're losing a game that was rigged before you walked in.
National and public competitors can outspend you, discount until you break, and lose a deal without feeling a thing. To them a lost sale is spreadsheet math.
Not to you. One lost sale is margin. It’s payroll. It’s your reputation. It’s your family’s legacy.
You’ll never out-spend them. You’ll never out-discount them. So stop trying to win their game.
And It's Not Your Fault
You were sold knowledge when the problem was leashes.
National training is built for companies that can afford to lose. It pours in tactics, scripts, and features — knowledge — and never touches the four leashes actually holding a salesperson back:
Self-Image
Who they believe they are in front of a buyer.
Stories
Reluctances
Rules
Cutting those four leashes is what real sales mindset training for teams does. Not a motivational session — a permanent change in how your salespeople think under pressure.
You ran the national playbook in your market and it made price the battlefield — where the local company always loses eventually.
That’s not pilot error. You were handed the wrong machine.
The Switch
The companies that dominate don't outspend, out-discount, or outlast. They out-convert.
They stop competing on price and start leading the buyer through the decision. They create certainty where the nationals create confusion. They sell value so clearly that price becomes a footnote.
That’s not talent. It’s not personality. It’s not luck. And it isn’t more training — you’ve had plenty.
It’s a system that removes what’s holding your team back. And a system can be installed.
What We Install
One system. Installed for the way your team actually sells.
The framework is the same. The install is built around your buyer, your ticket size, and the room your team sells in. The FPG sales training program is implemented around the way your team actually sells, rather than delivered as a one-size-fits-all seminar.
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New home sales trainingNew home sales training
For builder sales teams selling from a model home against national builders.
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In-home sales trainingIn-home sales training
For remodelers and contractors closing at the kitchen table against three bids.
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Roofing sales trainingRoofing sales training
For roofing companies competing against storm-chasers and price shoppers.
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Sales management trainingSales management training
For the leaders who have to enforce the standard once it’s installed.
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Revenue Operating SystemRevenue Operating System
For owners who want sales and marketing running as one accountable system.
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Fractional sales leadershipFractional sales leadership
For companies that need experienced sales leadership without adding a full-time executive role.
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Sales recruitersSales recruiters
For companies that need the right salespeople in the seats before anything else works.
Not sure which one fits? Start with the full list of sales training programs, or come to a live sales bootcamp and watch the system run before you buy it.
Trusted by:
Proof
Owners and builders who were exactly where you are.
The framework is the same. The install is built around your buyer, your ticket size, and the room your team sells in. The FPG sales training program is implemented around the way your team actually sells, rather than delivered as a one-size-fits-all seminar.
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Our sales increased 60% in the first month.
Lance Price
Division President, Westwind Homes
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At least a 35% increase in revenue in the first 4 months. My individual sales have doubled.
Chris Jamieson
Owner, Lawn Connections
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I'm part of three builder groups. None of them invest in sales training. That's what makes us unique.
Brock Frankhauser
Owner, NewStyle Communities
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Practical, achievable strategies — all while sustaining our profit margin.
Justin Bauer
CEO, Clarity Construction
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A clear path to success in any market — especially uncertain times.
Lindsey Jagoe
VP of Sales, Jagoe Homes
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When the housing market changed, we knew this was an opportunity to gain market share.
Nanette Pfister
VP of Sales, Epcon Communities
What Winning Looks Like with FPG.
Ranked #1 Sales Training in the World by Global Gurus. Trusted by the United States Army. But the proof that matters is the builder down the road from you.
Read the full customer reviews, or see who is behind the system on the about FPG page.
What It Costs
Installation is uncomfortable. That's the point.
Here’s what no one selling you training will say. Installing a system means enforcing standards. It means some reps won’t make it. It means you change first.
Most owners feel that and quietly choose the softer option — another seminar, another lead source, another quarter of hoping.
Understand the trade. The discomfort of installation is temporary. Being cornered on price is permanent.
Why Now
Every soft market is a transfer of market share.
When the market tightens, national companies cut price and wait it out. Prepared local companies take share — because their team can hold price when everyone else is folding.
The companies that install a system before the next shift are the ones that own the market after it. The ones who wait for conditions to improve are the ones who get bought, or buried.
Waiting for the market isn’t a strategy. It’s erosion.
What Sales Freedom Means
Sales Freedom isn't working less. It's never being cornered again.
Here’s what no one selling you training will say. Installing a system means enforcing standards. It means some reps won’t make it. It means you change first.
Most owners feel that and quietly choose the softer option — another seminar, another lead source, another quarter of hoping.
Understand the trade. The discomfort of installation is temporary. Being cornered on price is permanent.
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Freedom from competing on price.
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Freedom from discounting to survive.
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Freedom from chasing leads you can't close.
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Freedom from betting the company on one rainmaker.
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Freedom from losing the deals you can't afford to lose.
Winning the sale without sacrificing your margin, your values, or your soul. That freedom is earned, not hoped for.
Who This Is For
If your average sale impacts a family, requires trust, and carries weight — your team can't just present options. They have to lead the decision.
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You sell new homes, roofing, remodeling, or in-home services
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Your average sale is high-value and emotional
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You're local or regional, not built on volume and price
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You'd rather win on skill than scale
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You win on volume and price
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You rely on discounting to close
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You want motivation instead of discipline
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You're unwilling to enforce standards
You don’t have to be the biggest company in your market to deserve to win it. You have to be the best-prepared one.
What Installation Produces
You stop being cornered. The numbers follow.
sales increase in the first month
Westwind Homes
35%
What they tell themselves about why deals are lost.
Lawn Connections
2×
individual sales doubled
Lawn Connections
#1
Sales Training in the World
Global Gurus
Not because we motivate. Because we change behavior.
This is a private Sales Freedom strategy call.
Not a demo. Not a pep talk. A direct conversation about whether you’re running a national system in a local market, what that mismatch is costing you, and whether Sales Freedom is real for your business. Either way, you leave with clarity — and clarity creates leverage.
Prefer to start on your own? Get the Sales Freedom book free.
