It is Not Socially Acceptable to Buy a House Right Now, So The Only Way to Sell More Is to Create Emotional Urgency or Lower Your Price.

What would happen to your revenue if your sales experience was equal to your floor plans and community's excellence?

Investing in New home Sales Training That Doesn't Work Cost Your Company Time, Money, and Morale

Most home builders are experts at construction, architecture, land, and finance.

They are not experts at creating sales processes and language to convince future homebuyers to buy from them today over older homes, stay in their current home, or buy from another builder.

At FPG New Home Sales Training, we create training programs based on your current sales-stopping problems to give you an advantage over your competition.

11 Ways We Are Different Than Other New Home Sales Training Companies:

frustration on Sales team

We Get You

sales training jason and mary marshall forrest

We Got You

3 Ways That We Can Help You Sell More:

Warrior Selling 90 day

Hire FPG to Take Your Team Through Our Warrior Selling 90-Day Course,


Hire FPG to Train Your Team On The 6 Strategies To Sell Through a Down Market Over 8 Weeks,


Purchase our New Warrior Selling Book for Everyone on Your Sales Team.

Customer Reviews

“When the housing market changed some builders were worried about sales, but since we have FPG we knew that our team had the skillset to take market share, increase our conversion rate no matter what the economy is.”

Scott Jagoe

Owner - Jagoe Homes

“I was worried that my very experienced team would revolt following the Warrior Selling 12-Step Sales Process and Customized Script. What I realized instead is that it gave everyone increased confidence and gave my sales leadership team a playbook to hold accountable.”

Lindsey Jagoe

VP of Sales - Jagoe Homes

“My sales team was struggling with the objection of interest rates being at 7%. Jason Forrest did a free one-hour webinar on “How to Sell Through Rising Interest Rates”, and our team left with six great takeaways on how to understand, attack, and be successful selling despite this objection. My team is already implementing several of the takeaways with current prospects.”

Brock Corder

President At Builder Group

“When the housing market changed some builders were worried about sales, but because we’ve been working with FPG we knew this is an opportunity to gain market share. Our teams have trained for seasons like this and because of FPG we are prepared and excited about this current selling season.”

Nanette M. Pfister

Vice President of Sales at Epcon Communities

At FPG Sales Training, we know that you want to be the leader of a high-performing sales team.

In order to do that, you need the very best training for your salespeople and sales leadership. The problem is most sales training is philosophical and not tactical, killing your salespeople’s morale while you’re annoyed that you wasted your limited time and budget on another “shot-in-arm” training event. Forrest Performance Group was founded in 2008 to solve the problem that 164 billion is spent on training every year, yet 70% fails to achieve an ROI. We understand how frustrating it is to have no one buy a great product or service that improves people’s lives because the sales experience falls short.

This is why we created the world’s only real-world, tactical, program-based, leash-free sales and sales leadership training programs. Here’s how we do it:

1. Tell Us About Your Sales Forecast and Your Top Sales Challenges, 2. Let Us Create Your Custom Sales Process and Script, 3. We Train Your Sales Team, And You Watch Your Sales Increase.

So, Book a Meeting Now to speak to us. And in the meantime, listen to our free audiobook, WTF: Why Training Fails. So, you can stop feeling the frustration or even disappointment of having to lower your sales forecast and instead start taking the market share that you deserve.

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to speak to one of our Sales Warriors.  If you are impressed with our Sales Experience, then that’s perfect because they have been recruited and trained by us!



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