Grow Sales Faster With Brand Advocates

Increase Revenue by Turning Salespeople into Advocates

If every salesperson was an advocate for your business, how much more would they sell?

Create a team that sells beyond the product or service but instead sells solutions to your client's real problems.

Instill a deep sense of purpose in your team when they understand the why behind your business.

Close more sales when your team is passionate about solving your customer's biggest problems.

Discover How to Increase Sales Faster with Advocates. Get your FREE guide here!

Creating advocates is the secret to scaling your company. Fast.

Whether it's past and current customers who can't stop raving about you, or your own sales team who has such a deep understanding and appreciation for the solutions you offer, advocates sell with passion. And selling with passion delivers more revenue.

Every company is founded with passion and motivation to drive change.

But teams within the organization often lack this same passion. Until now.

There are six key behaviors of advocates:

A company's growth depends on its number of advocates.

To be competitive, businesses must go beyond traditional sales and marketing efforts. Instead, they need to create a network of internal and external loyal fans who understand the value of their products and services and are willing to speak passionately about their experiences.

Create trust

Advocates lend credibility and build trust among potential customers with their authentic voices.

Increase Conversions

When potential customers learn about your product or service from someone they trust, they’re more likely to buy from you.

Expand Reach

Leverage the size of your advocates' networks to reach and target new audiences through word of mouth.

FPG's Advocacy course is designed to turn your sellers into passionate advocates


How to create salespeople that think, speak, and act like a passionate founder.


At a deeper level, your prospects' and customers' goals so you can better serve them.


More loyal customers and more engaged sellers resulting in increased revenue.

How The Program Works

We don’t believe real change can come from a two-day event where teams leave excited and full of energy, but within weeks, they revert to all their old habits.

Instead, real change comes from consistent work over time with the opportunity to practice new skills and make corrections through peer and coach feedback.


The course begins with our signature boot camp to learn the key traits of an advocate and how to create them.


Next, participants will work through a series of lessons to practice what they've learned and increase their confidence.


This is where true change happens. In Zoom-based coaching sessions over six weeks, participants will discuss with their peers and coach what challenges they are still facing and how best to overcome them.

Participants Will Learn:

1. The True Meaning of Advocacy

2. Advocate for Yourself

3. Advocate for the Company

4. Advocate for the Product

5. Advocate for the Customer

6. Advocacy Commencement

You Can Make a Bigger Impact

Forrest Performance Group is the fastest-growing sales and management training company in the United States. A global leader and designer of sales, management, customer service and executive training programs, FPG has won multiple international awards for its one-of-a-kind, behaviorally-focused training methodology.

FPG has been disrupting the sales training industry since 2008 by creating training programs that actually deliver real-world results. We understand that two-day training programs have little impact because it takes time to learn, practice, and perfect new skills.

Our series of training programs are designed to work together to provide the comprehensive knowledge leaders and organizations need to take their business to the next level.

Are You Ready to Create More Advocates?

It’s easy to get started with FPG:

Step 1 – Book a Meeting

We'll discuss where you are currently and where you want to grow.

Step 2 – How We Can Help

Next, we'll review our sales training programs and determine which are right for you.

Step 3 – Training Begins

Learn how to create brand advocates that increase revenue.

Customer Reviews

At FPG Sales Training, we know that you want to be the leader of a high-performing sales team.

In order to do that, you need the very best training for your salespeople and sales leadership. The problem is most sales training is philosophical and not tactical, killing your salespeople’s morale while you’re annoyed that you wasted your limited time and budget on another “shot-in-arm” training event. Forrest Performance Group was founded in 2008 to solve the problem that 164 billion is spent on training every year, yet 70% fails to achieve an ROI. We understand how frustrating it is to have no one buy a great product or service that improves people’s lives because the sales experience falls short.

This is why we created the world’s only real-world, tactical, program-based, excuse-free sales and sales leadership training programs. Here’s how we do it:

1. Tell Us About Your Sales Forecast and Your Top Sales Challenges, 2. Let Us Create Your Custom Sales Process and Script, 3. We Train Your Sales Team, And You Watch Your Sales Increase.

Book a Meeting Now to speak to us. So, you can stop feeling the frustration or even disappointment of having to lower your sales forecast and instead start taking the market share that you deserve.



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