Remodeling Sales Training Built Around A Process That Closes At The Kitchen Table.

You drive an hour, measure the kitchen, build the quote — and hear that they are getting a couple more bids. That is not a closing problem. The homeowner was never taken through anything. The 5/4/3 Factor gives remodelers a repeatable remodeling sales process: twelve steps, in order, from the doorstep to a signed contract on the kitchen table.

Built for remodelers and in-home sales teams

Powered By The 5/4/3 Factor

Twelve steps you run the same way in every model home.

12

Steps, same order, every appointment

90

Days from theory to instinct

2 hrs

A week after the bootcamp

Sales Training Vs. A Process You Own

This is not a stronger version of the training you already sat through. It is a different vehicle, and it is why the results hold past week three.

The Old Vehicle

In-Home Sales Training

  • ✕Two Days, Then Old Habits Return
  • ✕One Rep Closes 40%, Another 18%
  • ✕Generic Scripts, Not Your Trade
  • ✕You Leave A Quote And Wait
  • ✕Discounting Is The Only Lever
VS
The New Vehicle

The 5/4/3 Factor Process

  • →Ninety Days Until It’s Instinct
  • →Same Twelve Steps, Every Rep
  • →Your Script, Your Trade, Your Ticket
  • →The Decision Happens At The Table
  • →Value First, So Price Holds

01 · Understand The Mission

Five Steps Before The Tape Measure

5 Discovery Steps

Set the agenda at the door
The job they actually want
Why now
Both decision makers present
Rank vs. the other bids

02 · Present The Solution

Four Steps That Make The Job The Answer

4 Presentation Steps
Tie options to what they told you
Present to two homeowners at once
Raise the cheap bid first
The job, not a line-item quote
03 · Resolve The Sale

Three Steps That End In A Decision

3 Closing Steps
Ask the closing question
Handle price, financing and doubt
Decision at the table

12

Steps, same order, every appointment

90

Days from theory to instinct

2 hrs

A week after the bootcamp

One Process. Four People Paid On Close Rate.

Everyone here is paid on what happens between the doorstep and the signature.

In-Home Sales Reps

Remodeling, kitchen and bath, roofing, windows, decks, flooring, HVAC, solar. You are done losing jobs you should have closed to the cheapest bid in the stack.

Remodeling Owners

You are still the best closer in your own company, and you cannot be in every living room. This is how the process leaves your head.

Sales Managers

You are coaching outcomes because there is no process to coach. Twelve named steps give you something to observe, score and correct.

Anyone Buying Leads

At $200 a lead, an 18% close rate is the most expensive line in your business. The fix is what happens after the appointment is set.

Everything You Get The Day You Enroll.

Total perceived value $40,000+. You are not paying that.

Value $4,000

Half-Day Sales Freedom Experience

Identity, money stories, and the flinch before you say the number. Your new operating system.

Value $4,000

5/4/3 Factor Bootcamp

A full-day immersive covering all twelve steps, drilled until they are instinct.

Value $3,500

Done-With-You Script Customization

A 30–45 minute call where an FPG certified coach rewrites your script for your trade.

Value $7,500

Course And Video Lessons

15+ tactical videos, lesson guides, worksheets, and the belief work underneath them.

Value $20,000

Live Weekly Dojo Coaching

Bring a live job every week. Run the objection again. Say it differently. Go close it.

Value $1,500

Warrior Academy App

Web and mobile, so reps can train in the truck between appointments.

The Process The U.S. Army Trusts To Train Recruiters.

The 5/4/3 Factor did not come out of a classroom. It came out of new home sales floors.
Founder & Creator

Jason Forrest

Jason built the 5/4/3 Factor and Warrior Selling from inside the industry, starting on a sales floor rather than in a training room. His work centres on the belief change that has to happen before any technique holds.

 

He works with remodelers, builders and sales organizations across North America, and his programs are used by the United States Army and Marines to train recruiters.

Ranked #1 Sales Trainer In The World · Global Gurus 2025

The Company

Forrest Performance Group

FPG has trained in-home and B2C sales teams since 2008, across remodeling, roofing, windows and home services. Warrior Selling® is ranked the #1 sales training program in the world.

 

Coaching is delivered by FPG certified coaches, not contractors — the same people who will rewrite your script and sit in your weekly Dojo.

Fort Worth, Texas · Training Since 2008

What Remodelers Ask Before They Enroll.

Straight answers on price, time, fit and what happens the moment you pay.

No. The in-home program is company-wide training we deliver to your whole team on site. This is the 5/4/3 Factor Course at $3,000 a seat — the sales process itself, plus the mindset work and weekly coaching around it.

Training alone has never changed behavior. What changes behavior is a process you practise every week with a coach watching you run it. That is what the ninety days are for.

The script customization call adapts all twelve steps to your trade, your ticket and your words. A $9,000 bath sells differently than a $60,000 addition, and your script reflects that. It is not a template.

About two hours a week after the half-day kickoff and the bootcamp. Lessons are short and the app works on your phone, so most reps train in the truck rather than blocking a morning.

Teams of five or more get team pricing. Use the form below and we will put it together, including a bootcamp date that works around your install schedule.

You get full access immediately — the course, the app, the community, and the date of your next Dojo session. Your script customization call gets booked in the first week.

Start Your 5/4/3 Factor Training Today.

Get full access as soon as your $3,000 enrollment payment is processed.

FPG.com · TheJasonForrest.com

Pay In Full

$3,000

One payment. Full access begins as soon as payment is processed.

The parties agree to be bound by the terms of the Terms and Conditions, incorporated herein by reference.

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