- 1/2 Day Mindset of a Sales Leader Masterclass
You were your company's best seller. Now lead your sales team like a coach — not a manager.
You spend your day fixing prices, chasing leads, and getting corporate off your team’s backs. That is managing. It does not grow anyone. In this live masterclass, Jason Forrest shows you a different way: coach the mindset, the process, and the language — and build reps who sell through anything. Whether you own the company or run the sales floor, it starts with you.
Live · Half-Day · The Kickoff to FPG's Leadership Program
Why Mindset First
85%
~28%
1.5×
a rep’s yearly pay — the cost to replace one you could have coached instead.
- What You'll Walk Away With
You leave with a new identity, not a to-do list.
By the end of the half-day, here is what you can do Monday morning — whether you own the company or lead the team.
- Trade the manager hat for the coach hat.
Stop being the overpaid admin. Become the person your reps beg for more time with.
- The one question that flips a rep from excuses to ownership.
Ask it and watch the blame move from the market to the mirror.
- Move your team from external to internal.
From “give me a better price” to “what can I say or do differently to sell through this?”
- The 5 core beliefs of elite sales leaders.
The mindset the best coaches in sales live by every day.
- The Unleashing Process.
The step-by-step way to coach a person to see it, own it, and change it — without shame.
- Train so they don't panic. Coach so they don't choke.
Know exactly where training ends and your coaching begins.
- The Shift
You were handed the manager's job. Nobody handed you the leader's mindset.
Managing Circumstances
- ✕ You make the rep's job easier: better price, better leads, better product.
- ✕ You chase corporate for approvals instead of building the seller.
- ✕ Your team stays stuck on what they can't control — the market, the rates, the customer.
- ✕ You're the obstacle they count the minutes to get away from.
- ✕ When a rep struggles, the only move you know is to hire someone new.
Coaching People
- → You make the rep better: sharpen their mindset, process, and language.
- → You coach them to sell through the price and the market they already have.
- → Your team owns what they can control — what they say, do, and believe.
- → You become the catalyst they beg for more time with.
- → You forge warriors who are always one skill away from a pay raise.
- Inside the Masterclass
Three moves that turn a manager into a coach.
Move 01
Reset the Mindset
Internal > External
Every rep wants the same thing: to sell more, with less stress, and feel good about it. Coach to that and you have the cheat code.
Move 02
Adopt the 5 Beliefs
How Elite Leaders Think
A rep is a performer under pressure every day. Coach them like one. Own the plays you call — and never treat a rep like they are their worst day.
Move 03
Run the Unleashing Process
The Coaching Framework
Awareness is the birthplace of change. Clear the old belief first, then the new skill has somewhere to land — like clearing the room before the new furniture arrives.
85%
of new managers get no formal training
~28%
higher quota with process-driven coaching
1.5×
a rep’s salary to replace them
Sources: Gartner via Fast Company (new-manager training); CSO Insights (coaching & quota attainment); industry replacement-cost benchmarks. Full citations in the SEO handoff.
Every quarter you manage instead of coach, your team stays dependent on price cuts to win.
Busy season does not wait. The sooner you make this shift, the sooner your reps stop asking for discounts and start selling through the market you have.
- Who This Is For
Built for sales leaders across the home industry.
You were a top rep first — then you got promoted or built the company. Owner, sales manager, or team leader, if you lead salespeople this gives you the leadership mindset you were never trained on, no matter what you sell.
Home Builders
Home builder sales manager training for you, whether you own the company or run the division — coach, don’t just approve lots and prices.
Remodeling & Home Improvement
Home improvement sales leadership for owners and managers who want reps that hold full price, not chase discounts.
Roofing
Roofing sales leadership training to help you build crews who sell value over storm-chasing price wars.
In-Home & Home Services
In-home sales manager training for when you coach reps in the living room, one appointment at a time.
New Home Sales
New home sales leadership for when you’re ready to coach your on-site team instead of babysitting circumstances.
Related FPG Training
Already know the industry track you need? Start here.
- Your Trainer
Jason Forrest
He got thrown into sales management at 25 with no idea what to do — probably the same way you did.
CEO & Chief Culture Officer, FPG
Jason Forrest
Jason was a top new-home seller who got promoted, then made national trainer for a billion-dollar builder. There he had no power to change anyone’s price or product — so he learned to change the seller instead. That accident became FPG’s whole philosophy of coaching, not managing.
Today he leads Forrest Performance Group, the only training company in North America approved to train the U.S. Marines and Army recruiters. He is the author of Sales Freedom: From Pressure to Purpose-Driven Selling, and he teaches this masterclass himself as the kickoff to FPG’s leadership program.
- Questions
What leaders ask before they sign up.
It is a live, half-day masterclass led by Jason Forrest. It is the kickoff to FPG’s leadership program. You learn how to stop managing your salespeople and start coaching them. It is training, not a done-for-you service. You leave with a new way to lead, not a list of things we fix for you.
A manager tries to make a rep’s job easier. Better price, better leads, better product, less pressure from corporate. A coach cannot change those things. A coach makes the rep better through their mindset, process, and language. Managers become the obstacle to more sales. Coaches become the catalyst for more sales.
If you lead salespeople, this is for you. Owners, sales managers, and team leaders in the home industry all start here — home builders, remodelers, roofers, home improvement, and in-home sales. Most of us were top reps who got promoted or built the company, and were never handed the leader’s mindset. This masterclass hands it to you.
You walk away with the coach’s identity, not the manager’s. You learn the one question that flips a rep from excuses to ownership. You learn the 5 beliefs of elite sales leaders. And you learn the Unleashing Process, the step-by-step way to coach a person to change.
This is the masterclass. It is the gateway to FPG’s full leadership program. After it come the deeper courses: the Four Stages of Coaching, the 5 Disciplines of Sales Leadership, Influencing Emotions, and Critical Conversations. Start here to reset the mindset first.
Fill out the short form on this page. Tell us your industry and how many leaders you want to train. An FPG team member will reach out to set up a time and walk you through the next steps. There is no cost to have the conversation.
- Bring It to Your Team
Become the leader your reps beg to learn from.
Tell us about your team. We’ll show you how the Mindset of a Sales Leader Masterclass fits you and your goals — whether you’re bringing it in for yourself or your whole leadership bench.
- A real conversation, not a sales pitch.
- Built for the home industry — builders, remodelers, roofers, in-home.
- The first step into FPG's full leadership program.
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