- A New Category — Not A New Seminar
Stop buying sales training.
Start owning the Revenue Operating System that makes it obsolete.
Training is an event your team attends. It fades in 90 days, and you buy it again next year. The Revenue Operating System is something you own — installed once, it runs your revenue whether the market is up, down, or on fire. This is the unfair advantage the companies pulling away from their market already made.
Built for home builder, remodeler, home improvement & roofing company owners
Powered By The 5/4/3 Factor
Your 12-step process to a 100% conversion rate.
2–4×
$0
Discounts required to win
Once
- The Shift
Sales training vs. a Revenue Operating System
This isn’t how to sell better. It’s a different way to run the company — the advantage your competitors can’t copy.
- Why It's A System, Not A Seminar
01 · How It Works
The 3:5 Framework
Delivered Through 5 Strategies
02 · How They Sell
The Rapport Ladder
03 · What It Changes
Install 4 · Remove 4
Remove → 4 Leashes
Message · Conversion · Talent · War-Room
Across salespeople, leadership & culture.
2–4×
Industry-average conversion
$0
Discounts required to win
Once
Installed — then owned
- Built For Owners Like You
One Revenue Operating System.
Five industries that live and die by conversion.
Whether you build homes, remodel them, improve them, or protect the roof over them — this is a different vehicle than generic sales training for contractors. The 5/4/3 Factor installs the same full-price selling advantage across every one.
Home Builder Owners
Most sales training for builders drills a script. This installs the language your team already believes, so every model-home walk converts without dropping price or upgrades.
Regional Builder Owners
Remodeler Owners
Home Improvement Owners
Most home improvement sales training fades once the rep leaves the house. This turns your in-home presentation into a repeatable, ownable process — no pressure required.
Roofing Company Owners
- Who's Behind It
Built by the team ranked #1 in the world for sales development.
Jason Forrest and Mary Marshall Forrest lead Forrest Performance Group (FPG), a Fort Worth, Texas-based company that designs the mindset, process, and language systems behind the Revenue Operating System.
CEO & Chief Culture Officer
Jason Forrest
Jason is the creator of the training and leadership coaching methodology behind FPG. His Warrior Selling and Leadership Sales Coaching programs are ranked among the World’s Top Sales Development Programs by Global Gurus, and he is ranked the #1 Sales Trainer in the World for 2025.
He is a Master Practitioner in Neuro-Linguistic Programming and a Practitioner in Accelerated Evolution — the psychology of removing fear in high performers. Jason’s mission is to teach the mindset, process, and language of a Sales Warrior to owners, leaders, and their teams.
President & Chief Learning Officer
Mary Marshall Forrest
Mary Marshall is the architect behind FPG’s training courses and behavioral-change methodology, including the systems that power the Revenue Operating System. She holds a B.S. in Advertising and Public Relations from Texas Christian University.
She is a Master Practitioner in Neuro-Linguistic Programming and a Practitioner in Accelerated Evolution and Theta Healing. Mary Marshall has trained everyone from billion-dollar companies to high-powered CEOs and frontline salespeople to increase effectiveness and drive more profit.
- Common Questions
What owners ask before they install the Revenue Operating System
It’s installed sales infrastructure — mindset, process, and language — that runs your company’s revenue permanently, instead of an event your team attends once and forgets. It replaces motivation that fades with behavior change that compounds.
Sales training is an event you attend, then rehire and re-teach every year. A Revenue Operating System is installed once across your Message, Conversion, Talent, and War-Room control panels, then owned by your company permanently — in any market.
Yes. The Revenue Operating System is built to win in any market — up, down, or brutal — because it removes dependence on market conditions or discounting to close business.
Owners and leaders of regional home builders, home improvement companies, remodeling companies, and roofing companies who want a full-price sales culture instead of a discount-driven one.
The 5/4/3 Factor is FPG’s 12-step sales process, powering the Revenue Operating System, engineered to move conversion rates 2 to 4 times the industry average without discounting.
No. The Revenue Operating System is installed once by FPG directly with your leadership, sales, and culture — then it is owned and run by your company going forward.
- Next Step
See if the Revenue Operating System fits your company.
- 15-minute conversation with our team
- No cost, no obligation
- Built for owners of $5M+ home builder, remodeling, home improvement & roofing companies
FPG.com · TheJasonForrest.com
Best known for being the best beats everyone.
We’ll never share your information. This is a conversation, not a sales call.
