Sales Training That Gives Your Team the Confidence to Close Any Buyer — in Half a Day

Imagine your team walking into every deal knowing they’ll hit their number — no matter the interest rates, the economy, or how tough the buyer is. That’s what this half-day builds. Remodeling, home improvement, roofing, home builder and new home sales teams learn how to win the buyer’s trust in the first talk — the one thing a national builder or franchise can’t outspend you on. Then FPG stays with your team for 90 days so it sticks.

Built by FPG · The Team Behind Warrior Selling · For Owners, Salespeople & Sales Leaders

Why This Works

You do not beat the big guys with a bigger budget. You beat them in the room, in the first conversation.

80%

Of a salesperson’s success comes from mindset, not skill — so we start there

56.4%

Of new homes are NOT sold by the 10 biggest builders — that market is still yours to win

$4.53

Returned for every $1 spent on real sales training that gets followed up
Sources: Objective Management Group; NAHB / Eye On Housing (2025); Accenture — full citations in the developer handoff.

By the end of the half-day, your team can do this

This isn’t a talk your team forgets by Friday. Here’s what changes — for owners, salespeople and sales leaders alike.
Your team stops waiting on the economy, the rates, or the season. They walk in confident they’ll earn what they want in the next 90 days — that’s sales freedom.
They learn how to calm a scared homeowner in the first conversation and lead them to yes — instead of hearing “I need to think about it.”
They win on trust, not the biggest discount — so you stop matching national and franchise prices you can’t afford to keep matching.

Where a national ad budget doesn’t count — the first talk — your team knows exactly how to earn the job the giants can’t buy their way into.

Each rep leaves knowing how they sell best and where they get stuck — so a sales leader can coach them instead of guessing.
The half-day kicks off 90 days of check-ins, so the new habits stick and the results keep showing up on the board.

You are not losing jobs because the big guys have a bigger budget.

That is the story you have been told for years, so it is not your fault you believe it. But the numbers say something else. The 10 biggest home builders in the country sell only about 43.6% of new homes — so more than half the market is still up for grabs. In roofing, no single company owns even 5% of the work. Homeowners are not loyal to a national logo. 91% of them read reviews and talk to a real person before they decide. That first talk is the one thing a national ad budget cannot buy — and it is exactly what this training teaches your team to win.
Playing Their Game

Trying to Out-Spend the Big Guys

  • Matching national and franchise discounts you cannot afford to keep matching
  • Hoping your name or your yard signs do the selling for you
  • Generic sales training your team forgets in a week
  • The same pitch whether you sell roofing, remodeling, or new homes
  • Nobody checks if any of it is used on a real call
VS
The Sales Freedom Experience

Winning the Room, Not the Ad War

  • Your team earns trust fast — the edge no ad budget can replace
  • Starts with mindset, so reps stop freezing and start closing
  • 90 days of check-ins after the half-day, so it sticks
  • Built for remodeling, home improvement, roofing, home builder and new home sales talks
  • Coaches follow up with your team for 90 days, not zero

Why this training starts with mindset, not a script

Most sales training hands your team a script on day one. This one does not — because a script does not help a rep who has already given up in their own head. One study of more than two million salespeople found that about 80% of a salesperson’s success comes from mindset, and only 20% from skill. So we fix how your team thinks under pressure first. Then the right words come easy, and they last.

01

Why Deals Stall Out

Mindset first — this is where deals really die


Your team learns what makes a rep freeze, apologize, or give up too soon on a good buyer — before we ever talk about what to say. Fix the freeze first, and the words come easy.

02

How to Calm a Nervous Buyer

Every buyer is scared before they say yes


Most homeowners read reviews and call a few companies before they pick one. Your team learns how to earn trust fast, in that short window — the one thing a bigger competitor’s budget cannot do for them.

03

Their Own Best Way to Sell

A quick check each rep does live in the room


Every rep sells a little differently. This shows each person how they sell best and where they get stuck, so a sales leader can coach them instead of guessing.

Half-Day

Live Training

90

Days of Follow-Up

Your Team

Owners, Salespeople & Sales Leaders Together

Your competitors are already training their teams.

The big builders and franchises down the street aren’t waiting. Give your team the half-day edge before your next busy season fills up.

One half-day. Every seat on the team. Built to beat the big guys.

Owners, salespeople and sales leaders go through the same training — because the same fear stops a $500 job and a $500,000 one, no matter who you are up against.

Remodelers

Your buyer is stressed about the mess, the timeline and the money — and probably got a quote from a national franchise too. Remodeling sales training that helps your team calm that down and win the job anyway.

Home Improvement

Windows, doors, siding and more. Home improvement sales training for a buyer who already called a big-brand competitor before you — and still has not signed with them.

Roofing

From storm-damage calls to insurance claims, roofing sales training for a homeowner who is scared of being sold to by whoever knocks first, national chain or not.

Home Builders

Home builder sales training for a buyer weighing your homes against a national builder’s incentive deal down the street — where trust, not price, wins the sale.

New Home Sales

New home sales training for the biggest purchase of your buyer’s life. Your team learns to lead a nervous buyer to yes instead of waiting for the market to do it.

Taught by the person who built it

US Army Background
CEO & Chief Culture Officer

Jason Forrest

Jason Forrest got fired from his first sales job. He rebuilt his whole approach by studying how top salespeople actually think — not just what they say — and has spent 20+ years teaching that system to sales teams across the country.

 

He has trained teams from home builders and roofers to the U.S. Army, and is one of the youngest speakers ever named a million-dollar earner by the National Speakers Association.

Creator of the Sales Freedom Experience

What owners and sales leaders ask before they book

It is a half-day sales training for remodeling, home improvement, roofing, home building and new home sales teams. Your team learns why deals stall, how to calm a nervous buyer, and how they each sell best. Then FPG checks in with your team for 90 days so it sticks.

No. It is a live half-day for your whole team, and then 90 days of real check-ins. A masterclass or webinar ends when the screen turns off. This one does not.

Because a rep who knows the perfect words will still lose the sale if they freeze, rush, or give up too soon. One study of more than two million salespeople found that about 80% of a salesperson’s success comes from mindset, and only 20% from skill. So this training fixes how your team thinks under pressure first, then adds the words.

Not by matching their ad budget. You cannot outspend a national builder or a franchise, and you do not need to. The 10 biggest home builders sell only about 43.6% of new homes, so most of the market is still open. And 91% of homeowners read reviews and talk to a real person before they pick anyone. That first talk is the one thing a big ad budget cannot buy. This training teaches your team how to win it.

Good sales training teaches your team what to say and do to close more deals. Great sales training also fixes why a rep freezes, gives up too soon, or talks a buyer out of a yes. Most training skips that part. This one starts with it.

It depends on your team size and how much follow-up you want after the half-day. Fill out the form below and we will walk you through real numbers for your team.

Most roofing sales are won or lost in the very first conversation, before an estimate is ever written. Teach your team to calm a scared homeowner in that first call and you will close more jobs than any new script or discount can win you.

Yes. Remodelers, home improvement companies, roofers, home builders and new home sales teams all go through the same half-day. The same fear that stalls a $500 job stalls a $500,000 one.

You watch the numbers after the training, not just on the day. That is why the Sales Freedom Experience includes 90 days of check-ins. Sales training can return about $4.53 for every $1 spent, but only when someone makes sure the team keeps using it.

Looking for ongoing, industry-specific training?

The Sales Freedom Experience is the live half-day. For year-round programs built for your trade, see:

See if the Sales Freedom Experience fits your team

Tell us about your company and where your team gets stuck — nerves, freeze-ups, jobs lost to “I need to think about it.” We will walk you through what the half-day and the 90-day follow-up look like for your industry.

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