- 1/2 Day Sales Freedom Experience
Sales Training That Gives Your Team the Confidence to Close Any Buyer — in Half a Day
Imagine your team walking into every deal knowing they’ll hit their number — no matter the interest rates, the economy, or how tough the buyer is. That’s what this half-day builds. Remodeling, home improvement, roofing, home builder and new home sales teams learn how to win the buyer’s trust in the first talk — the one thing a national builder or franchise can’t outspend you on. Then FPG stays with your team for 90 days so it sticks.
Built by FPG · The Team Behind Warrior Selling · For Owners, Salespeople & Sales Leaders
Why This Works
80%
56.4%
$4.53
- What You'll Walk Away With
By the end of the half-day, your team can do this
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Hit their number no matter the market
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Turn a nervous buyer into a signed deal
- Stop giving away margin to win
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Beat the big guys in the room
Where a national ad budget doesn’t count — the first talk — your team knows exactly how to earn the job the giants can’t buy their way into.
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Know their own best way to sell
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Stay sharp for 90 days, not one day
- The Real Fight
You are not losing jobs because the big guys have a bigger budget.
Trying to Out-Spend the Big Guys
- Matching national and franchise discounts you cannot afford to keep matching
- Hoping your name or your yard signs do the selling for you
- Generic sales training your team forgets in a week
- The same pitch whether you sell roofing, remodeling, or new homes
- Nobody checks if any of it is used on a real call
Winning the Room, Not the Ad War
- Your team earns trust fast — the edge no ad budget can replace
- Starts with mindset, so reps stop freezing and start closing
- 90 days of check-ins after the half-day, so it sticks
- Built for remodeling, home improvement, roofing, home builder and new home sales talks
- Coaches follow up with your team for 90 days, not zero
- Why We Start Here
Why this training starts with mindset, not a script
Most sales training hands your team a script on day one. This one does not — because a script does not help a rep who has already given up in their own head. One study of more than two million salespeople found that about 80% of a salesperson’s success comes from mindset, and only 20% from skill. So we fix how your team thinks under pressure first. Then the right words come easy, and they last.
- The Half-Day
Why Deals Stall Out
Mindset first — this is where deals really die
Your team learns what makes a rep freeze, apologize, or give up too soon on a good buyer — before we ever talk about what to say. Fix the freeze first, and the words come easy.
How to Calm a Nervous Buyer
Every buyer is scared before they say yes
Most homeowners read reviews and call a few companies before they pick one. Your team learns how to earn trust fast, in that short window — the one thing a bigger competitor’s budget cannot do for them.
Their Own Best Way to Sell
A quick check each rep does live in the room
Every rep sells a little differently. This shows each person how they sell best and where they get stuck, so a sales leader can coach them instead of guessing.
Half-Day
90
Your Team
Your competitors are already training their teams.
The big builders and franchises down the street aren’t waiting. Give your team the half-day edge before your next busy season fills up.
- Who It's Built For
One half-day. Every seat on the team. Built to beat the big guys.
Remodelers
Your buyer is stressed about the mess, the timeline and the money — and probably got a quote from a national franchise too. Remodeling sales training that helps your team calm that down and win the job anyway.
Home Improvement
Roofing
Home Builders
New Home Sales
- Who's Teaching It
Taught by the person who built it
Jason Forrest
Jason Forrest got fired from his first sales job. He rebuilt his whole approach by studying how top salespeople actually think — not just what they say — and has spent 20+ years teaching that system to sales teams across the country.
He has trained teams from home builders and roofers to the U.S. Army, and is one of the youngest speakers ever named a million-dollar earner by the National Speakers Association.
- Questions
What owners and sales leaders ask before they book
It is a half-day sales training for remodeling, home improvement, roofing, home building and new home sales teams. Your team learns why deals stall, how to calm a nervous buyer, and how they each sell best. Then FPG checks in with your team for 90 days so it sticks.
No. It is a live half-day for your whole team, and then 90 days of real check-ins. A masterclass or webinar ends when the screen turns off. This one does not.
Because a rep who knows the perfect words will still lose the sale if they freeze, rush, or give up too soon. One study of more than two million salespeople found that about 80% of a salesperson’s success comes from mindset, and only 20% from skill. So this training fixes how your team thinks under pressure first, then adds the words.
Not by matching their ad budget. You cannot outspend a national builder or a franchise, and you do not need to. The 10 biggest home builders sell only about 43.6% of new homes, so most of the market is still open. And 91% of homeowners read reviews and talk to a real person before they pick anyone. That first talk is the one thing a big ad budget cannot buy. This training teaches your team how to win it.
Good sales training teaches your team what to say and do to close more deals. Great sales training also fixes why a rep freezes, gives up too soon, or talks a buyer out of a yes. Most training skips that part. This one starts with it.
It depends on your team size and how much follow-up you want after the half-day. Fill out the form below and we will walk you through real numbers for your team.
Most roofing sales are won or lost in the very first conversation, before an estimate is ever written. Teach your team to calm a scared homeowner in that first call and you will close more jobs than any new script or discount can win you.
Yes. Remodelers, home improvement companies, roofers, home builders and new home sales teams all go through the same half-day. The same fear that stalls a $500 job stalls a $500,000 one.
You watch the numbers after the training, not just on the day. That is why the Sales Freedom Experience includes 90 days of check-ins. Sales training can return about $4.53 for every $1 spent, but only when someone makes sure the team keeps using it.
- Related FPG Training
Looking for ongoing, industry-specific training?
- Let's Talk
See if the Sales Freedom Experience fits your team
Tell us about your company and where your team gets stuck — nerves, freeze-ups, jobs lost to “I need to think about it.” We will walk you through what the half-day and the 90-day follow-up look like for your industry.
- This is a conversation about your team, not a sales pitch
- We'll ask about your current sales process and where the gaps are
- No obligation — just a clear next step
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