The use of Neuro-linguistic programming (NLP) in sales is becoming increasingly popular, and for good reasons. NLP can help you become a better communicator, enhance your rapport-building skills, and increase your overall sales results.
Here we’ll discuss four powerful NLP language patterns that will give you an edge in the sales process:
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1) Rapport Patterns
These are conversational structures used to build trust and connection with prospects by reflecting their words back at them. For example, if a prospect says, “I really need to think about this decision,” you could respond with something like, “You want to make sure it’s the right choice for you” This pattern helps create a bond of understanding between both parties and encourages further discussion around the product or service on offer.
2) Reframing Patterns
This language pattern is used to reframe an idea or perspective in order to influence how the prospect interprets and reacts to it. For instance, if a customer says, “This product seems too expensive for me,” you could respond with something like, “It’s an investment that will pay dividends over time,” thereby reframing the situation as a long-term benefit rather than an immediate cost.
3) Meta Model Patterns
The meta model is another powerful approach that helps salespeople dig deeper into conversations by asking specific questions about the words customers use (i.e., what do they mean by X?). It can be used to uncover hidden beliefs or assumptions behind comments and help you better understand a prospect’s thought process.
4) Presupposition Patterns
This language pattern is used to make assumptions or make implications about the prospect and their environment that require them to take action. For example, if you were selling an online course on productivity, you could say something like, “When you’re more productive, it will free up extra time for other important tasks,” thereby encouraging the customer to consider your product as a solution for increasing their productivity.
- REGISTER TO OUR WEBINAR | 4 NLP Language Patterns to Influence Your Prospects to Buy More from You Now.
What is NLP in sales?
NLP in sales is the use of language patterns to communicate more effectively with prospects and customers. Through an understanding of how people process language, NLP can offer a powerful toolset for salespeople to increase their success rate.
What are the benefits of using NLP in sales?
By utilizing NLP language patterns, you’ll be able to increase your rapport building skills, reframe ideas more effectively, and make persuasive assumptions that will encourage prospects to take action.
Is NLP in sales difficult to learn?
No! With a bit of practice and an understanding of the key principles behind these powerful language patterns, you’ll soon become a master communicator in the sales process.
Using NLP in sales can be incredibly powerful, and these four language patterns are just some of the many tools available that can help you become a better communicator and increase your overall sales results. Adding NLP to your sales process should result in improved outcomes and increased success rates, so why not give it a try today?
Unlocking Sales Excellence through Neuro-Linguistic Programming: The Dynamic Approach of Mary and Jason Forrest
Mary and Jason Forrest own FPG, a sales recruiting and sales training company. They are the creators of Warrior Selling and Leadership Sales Coaching, which are ranked in the top 2 of the World’s Top Sales Development Programs by Global Gurus.
They are Master Practitioners in Neuro-Linguistic Programming, the psychology of how top achievers think, speak, and act. They are also Practitioners in Accelerated Evolution, the psychology of removing fear in high performers.
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