In this episode, Jason Forrest will share a step-by-step process that will help deepen your understanding of clients. The strategy has been proven as one of the most effective ways of figuring out who each buyer really wants so they can be targeted with certainty! As well as learning what type or category they fall under it’s important to know if we’re manipulating them (manipulation) versus persuasion because there are different types within these two categories: exterior vs interior motivation, which means manipulation might not always work.