Demand Coaching

Sales warriors don’t just want coaching, or even ask for coaching. They demand coaching.

Your level of improvement is a direct result of your desire for coaching. It’s pretty simple: how much you want coaching is directly tied to how much you want to improve. And to truly have the mindset of a sales warrior, you have to not just run toward coaching, you have to absolutely demand it. It’s the fundamental difference between these two statements.

Asking: “I would love some coaching from you on this at some point.”

Demanding: “I have a problem right now, and I absolutely need your perspective on it so I can earn what I’m truly worth.”

In my latest book, The Mindset of a Sales Warrior, I dive into this idea even deeper.

I ask coaches this question all the time: “What percentage of your employees are currently on a plateau?” Every time I ask this question, people usually say 20%, 50%, 70%. The answer is actually 100% unless they have a coach. It’s 100% unless they’re demanding coaching, and that coach is responding by unleashing them with the strategies to earn what they’re truly worth. That’s the joy of a true coach-employee relationship.

The most common pushback against sales coaching that I hear from salespeople is that they believe that by demanding coaching, they’re somehow admitting that they’re broken. Or that they have no clue what they’re doing. There’s some negative programming there that deserves exploring, but on a base level that’s not at all what demanding coaching is about.

The point is that a good coach will help you find things in yourself that you didn’t even know were there. Sometimes the coach will find it for you, but sometimes they’ll give you the tools so you can find it in yourself. That’s what great coaching does. It fills you with the self-confidence and internal motivation to unleash yourself, and that leads to a life of continuous, never-ending improvement.

In my book Leadership Sales Coaching, I define the purpose of a coach as a person you follow to a place you wouldn’t go on your own.

Your coaches will value the demand for coaching as well. Studies show that one of the greatest indicators of success is someone’s desire for improvement. By displaying that need for growth to your coach, you aren’t just helping yourself. You’re letting your light shine to your peers that you don’t just want growth; you demand it.

So if you have any internal oppositional reflex to subconsciously reject coaching, you need to create a miracle for yourself. If you believe, “My coach doesn’t have time for me,” or, “There’s nothing my coach can do to help me,” then you need to change the way you view coaching. You need to realize that coaching is happening for you, not to you. And if your coach outright refuses to coach you, then you need to demand it from somewhere else. The way a true Cleaner would.

In other words, great coaching isn’t about fixing what’s broken. It’s about helping you see that you were never broken all along and liberating you from the leashes that hold you back.

Traditional Sales and Leadership Training fails to address the real problem!

You’ve tried training your team in the past, but it didn’t really work. The old style of training just doesn’t seem to work anymore. It’s no secret that sales and leadership training is essential, but it can be hard to find a training program that actually works. Most programs are outdated and are not focused on changing behavior.

FPG Sales Training is different. We don’t use the traditional approach of lecturing your team for hours on end. Instead, we help your team understand their mindset and give them the tools they need to succeed. We help them remove their excuses so they can finally achieve their goals. Book a Meeting today!

Jason Forrest

Jason Forrest has disrupted the sales training industry by creating the first training program that changes behavior. This is done through 1) teaching tactical real-world processes; 2) the language of persuasion, 3) removing the mental leashes that hold people back, and 4) through a program-based training approach. This philosophy is what led his Warrior Selling® and Leadership Sales Coaching programs to be ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus. His provocative style of speaking his truth ranks him at number 5 on the Global Sales Guru list.

Jason is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers. 

Jason is on a mission to ignite pride, purpose, and respect for professional selling.
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