When it comes to marketing and selling products or services, words are important. The right words can help to close a sale or attract customers, while the wrong words can turn people away. That’s why it’s important to choose your words carefully when you’re trying to sell something. In this article, we’ll share with you the top 7 words that sell.
1. Free
The word ‘free’ is always going to be appealing to potential customers. Who doesn’t like getting something for nothing? If you’re offering a free trial of your product or service, make sure you mention it in your advertising and marketing materials. Free Consulting sessions or Free Takeaways can be an example of it!
2. Guaranteed
When you offer a guarantee, you’re giving potential customers peace of mind that they won’t be wasting their money if they decide to buy from you. If your product or service comes with a satisfaction guarantee, make sure you include that information in your marketing materials. You could also highlight any awards or recognition your business has received, as this can help to build trust with potential customers.
3. New
People are always on the lookout for something new, so if you’ve got a new product or service, make sure you let people know about it! Make sure you include the word ‘new’ in your advertising and marketing materials and explain what makes your product or service different from what’s already out there.
4. Easy
Nobody wants to waste their time struggling with a complicated product or service, so if yours is easy to use, make sure you let people know about it! You could highlight how easy your product or service is to use in your advertising and marketing materials or include customer testimonials that attest to its ease of use.
5. Save
In today’s economy, people are always looking for ways to save money. If your product or service can help them do that, make sure you let them know! You could offer discounts or coupons in your advertising and marketing materials, or highlight how much money customers could save by using your product or service.
6. Limited-time only
People hate to miss out on a good deal, so if you’re offering a limited-time promotion, make sure you let people know about it! Include information about the limited-time nature of your offer in your advertising and marketing materials, and make sure to include an expiration date. You could also create a sense of urgency by saying that quantities are limited.
7. YOU is one of the most important words that sell
When you’re selling something, it’s important to focus on the customer and what they want or need. That’s why the word ‘you’ is so powerful. Make sure you use the word ‘you’ in your advertising and marketing materials, and focus on how your product or service can benefit the customer. You could also highlight customer testimonials that attest to the quality of your product or service.
By including these words that sell in your marketing and advertising materials, you’ll be more likely to attract customers and close sales. So don’t underestimate the power of words – choose them carefully and use them wisely!
Sales isn’t a dirty word: how to sell without feeling slimy
Many people avoid sales because they feel like it’s slimy or pushy. But Lisa Newman says that doesn’t have to be the case. This TED talk is an interesting look at how we can change our thinking about sales. If you’re interested in learning more about how to sell without feeling slimy, this is a great talk to watch.
Are You Tired of Being Held Back by Leashes? Do You Want to be a Great Salesperson?
At FPG Sales Training, we will help you unleash your inner SALES WARRIOR. With our 90-day Warrior Selling Program, you will learn how to develop your sales skills and mindset, so that you can finally break through and achieve the success you deserve.
Imagine being able to walk into the sales battlefield confidently and learning from the top sales warriors themselves. That’s what we offer at FPG Sales Training – a chance to become a true SALES WARRIOR. Sign up today!
The Only Sales Process You’ll Ever Need!
If a 100% conversion rate is what you aim for, then this book is for you. Find your road map to success—regardless of the circumstances—in The Warrior Selling book. Pre-order it NOW!
