Sales Leadership Lessons

12 Sales Leadership Lessons from Krispy Kreme & McDonald’s Partnership

The Golden Arches and Krispy Kreme, two titans in the food industry, have unveiled a groundbreaking partnership, stirring excitement nationwide. This collaboration marks a strategic expansion, making Krispy Kreme doughnuts accessible in McDonald’s restaurants across the country by the end of 2026. This alliance not only combines the strengths of both brands but also serves as a masterclass in innovative leadership and strategic partnership. Drawing inspiration from the teachings of Jason and Mary Forrest, this article explores 12 leadership lessons from this partnership, ingeniously weaving the principles of becoming a sales warrior with the allure of doughnuts.

1. Glazed Goals: Visionary Leadership

First, like the irresistible glaze on a Krispy Kreme doughnut, visionary leadership encompasses clarity and appeal. Leaders of both brands demonstrate foresight, understanding the long-term benefits of their collaboration, mirroring the “Finding Your Advantage” principle. And then, they see beyond immediate gains, focusing on sustained growth and market share expansion.

2. Filled with Innovation: Embracing Change

Next, innovation is the jam filling of leadership. This partnership symbolizes embracing change and innovation, akin to “Anticipating Objections And Strategically Attack Them.” Leaders anticipate market dynamics and evolve, ensuring their brands remain relevant and competitive.

3. Powdered with Persistence: Sustaining Effort

Leadership is often about persistence, much like savoring a powdered doughnut that leaves traces of sugar on your fingers. The “Sustain Your Rapport with Your Category 1 Buyer” lesson reminds us of the importance of sustained effort and relationship building for long-term success.

4. Chocolate Iced Resilience: Overcoming Challenges

Much like the resilience needed to resist a chocolate iced doughnut, sales leadership requires resilience in the face of challenges. Hence, the teachings of Jason and Mary Forrest emphasize the mindset of a sales warrior, focusing on overcoming obstacles rather than succumbing to them.

Sales Leadership Lessons

5. Sprinkles of Creativity: Diverse Thinking

Leadership is sprinkled with creativity, much like the colorful sprinkles on a doughnut. Moreover, the partnership showcases the creative thinking necessary for such a collaboration, reflecting the principle of “Create Your Why Buy Now VETO Selling Message,” urging leaders to craft compelling reasons for immediate action.

6. Cinnamon Twist Flexibility: Adaptable Strategies

Just as a cinnamon twist doughnut bends without breaking, effective sales leadership is flexible and adaptable. In addition, the lessons from “It’s Not about You; It’s About Who Is Buying” teach the importance of adapting strategies to meet the evolving needs and preferences of consumers.

7. Old Fashioned Tradition: Valuing Fundamentals

Leadership often involves sticking to core values and fundamentals, much like the timeless appeal of an old-fashioned doughnut. So, the teachings advocate for a strong foundation, emphasizing the role of core principles in guiding decisions and actions.

8. Apple Fritter Focus: Concentrated Efforts

An apple fritter represents concentrated efforts, with its dense texture and rich flavors. Furthermore, leadership requires a focused approach, as highlighted in the lesson on creating a compelling “Why Leave What You Have VETO,” focusing efforts on what truly matters for growth.

9. Bear Claw Boldness: Courageous Decisions

The boldness of a bear claw doughnut, with its distinctive shape and filling, mirrors the courageous decisions leaders must make. So, the principles of becoming a sales warrior include making bold moves that differentiate and elevate the brand.

Sales Leadership Lessons

10. Jelly-Filled Joy: Cultivating Positivity

Leadership is about spreading joy and positivity, akin to the surprise of biting into a jelly-filled doughnut. And, “Creating Urgency in a Non-Urgent Market” teaches leaders to infuse enthusiasm and urgency into their teams, even in challenging markets.

11. Blueberry Bliss: Cultivating a Growth Mindset

Following this, the freshness of a blueberry doughnut symbolizes the growth mindset essential for leadership. Now, drawing from the “Mindset of a Sales Warrior,” leaders are encouraged to foster an environment of continuous learning and improvement.

12. Cruller Communication: Effective Messaging

Finally, just as a cruller’s twisted shape catches the eye, effective leadership communicates in a way that captures attention. Lessons from “Anticipate Objections And Strategically Attack Them” underscore the importance of crafting messages that resonate and motivate.


The Krispy Kreme and McDonald’s partnership is more than a business move; it’s a lesson in leadership, strategy, and innovation. By applying the 12 leadership lessons inspired by Jason and Mary Forrest, leaders can navigate the complexities of the modern business landscape with the same success as this iconic collaboration. Lastly, from glazed goals to cruller communication, these principles offer a roadmap to thriving in today’s competitive environment, one sweet step at a time.

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