Brene Brown became a viral sensation almost overnight when her TED Talk, “The power of vulnerability,” hit the mainstream. Brown’s message was simple: in order for true connection to happen, we have to allow our real selves to be truly seen by others. And that requires vulnerability.
What she found by researching the effects of vulnerability and shame is: people who have a strong sense of internal worthiness and external belonging believe they deserve it. That’s it. Sales warriors who have a strong internal mindset and a strong sense of their external identity in the broader sales tribe just feel they’re worthy of those things. It’s all mindset.
And the way you feel worthy of it is by embodying the phrase Brown says at the very end of her talk, which quickly became the foundation for my own company.
“When we work from a place, I believe, that says I am enough, then we stop screaming and we start listening.”
This screaming is a result of a belief system that says, “I’m not enough.” They’ve been denied vulnerability somewhere along the way, and so their programming is now shame-based. Shame says, “I am the mistake.” That’s a deeply-held belief that you’re somehow broken, and the result of your setbacks is somehow based on your identity as a person. Again, this comes from a programmed “I’m not enough” mentality. This is looking at a lost sale as some deep moral failing within yourself, not as a learning experience detached from your own sense of worthiness. If you truly believed your setbacks define you, then you also believe that there’s nothing you can do to improve. You’re stuck.
Guilt, on the other hand, can be a healthy motivator. Guilt says, “I made a mistake.” See the difference? That disassociates you from the root of the problem. Now you have something tangible you can improve, as opposed to internalizing and embodying the problem within yourself.
This is the core of vulnerability as a sales warrior. When you believe you’re enough, now you’re actively listening to others and yourself. Now you have open arms to coaching, to improvement, to true internal growth. Now you’ve rejected shame entirely.
If you get nothing else from this article, get this:
You are worthy. You are enough to achieve anything you want to achieve. You are enough to reach that sales goal that someone told you was impossible. You are enough to close any sale at any moment.
And above all else, you are enough to become the sales warrior you were born to be.
Traditional Sales And Leadership Training Fails To Address The Real Problem!
You’ve tried training your team in the past, but it didn’t really work. The old style of training just doesn’t seem to work anymore. It’s no secret that sales and leadership training is essential, but it can be hard to find a training program that actually works. Most programs are outdated and are not focused on changing behavior.
FPG Sales Training is different. We don’t use the traditional approach of lecturing your team for hours on end. Instead, we help your team understand their mindset and give them the tools they need to succeed. We help them remove their excuses so they can finally achieve their goals. Book a Meeting today!
Jason Forrest has disrupted the sales training industry by creating the first training program that changes behavior. This is done through 1) teaching tactical real-world processes; 2) the language of persuasion, 3) removing the mental leashes that hold people back, and 4) through a program-based training approach. This philosophy is what led his Warrior Selling® and Leadership Sales Coaching programs to be ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus. His provocative style of speaking his truth ranks him at number 5 on the Global Sales Guru list.
Jason is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers.