In this insightful interview, Jason Forrest shares his expertise on developing a sales warrior mindset. He explains that sales professionals need to be coached like athletes, focusing on their mindset, process, and language. Forrest emphasizes the importance of removing mental leashes that hold back performance, introducing his performance formula: Performance = Knowledge – Leashes.
Forrest also discusses the need for sales training to extend beyond mere knowledge transfer, advocating for a more holistic approach that includes behavioral change. In addition, he highlights the concept of VETO (Vision, Example, Teach, Own) selling messages to disrupt a prospect’s current paradigm and emphasizes the importance of being an advocate for your product. So, by understanding and addressing common sales leashes, sales professionals can achieve higher levels of success.
Finally, Forrest talks about the importance of predictable processes in sales and the value of continuously improving one’s performance. Then, he encourages salespeople to adopt a growth mindset and consistently strive to beat their personal bests, rather than relying on external circumstances for success.
Becoming a Sales Warrior: What You’ll Learn
- The three components of a sales warrior: mindset, process, and language.
- How to identify and remove mental leashes that hinder performance.
- The importance of behavioral change in sales training.
- The VETO (Vision, Example, Teach, Own) selling message framework.
- How to adopt a growth mindset and continuously improve your sales performance.
- The value of predictable processes in achieving sales success.
About Outside Sales Talk
The Outside Sales Talk podcast is a dedicated space for sales professionals focusing exclusively on outside sales. Hosted by Steve Benson, CEO and founder of Badger Maps, the podcast features conversations with industry leaders and experts who share their successful strategies and tactics.
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Jason Forrest
Jason Forrest has disrupted the sales training industry by creating the first training program that changes behavior. This is done through 1) teaching tactical real-world processes; 2) the language of persuasion, 3) removing the mental leashes that hold people back, and 4) through a program-based training approach.
This philosophy is what led his Warrior Selling® and Leadership Sales Coaching programs to be ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus. His provocative style of speaking his truth ranks him at number 5 on the Global Sales Guru list.
Jason is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers.
