Mastering Home Building Sales at IBS 2025 with Jason and Mary

The NAHB International Builders’ Show (IBS) 2025 is the Super Bowl of the homebuilding industry, and this year, it’s bigger than ever. Thousands of builders, sales professionals, and industry leaders will converge in Las Vegas to exchange ideas, sharpen their skills, and discover the latest innovations in residential construction. If you’re serious about dominating home sales in 2025 and beyond, this is where you need to be.

But here’s the real game-changer: Jason Forrest and Mary Marshall Forrest are bringing three powerhouse sessions that will transform the way you sell, lead, and price your homes. Whether you’re struggling to close premium-priced homes, looking to connect deeply with buyers, or wanting to lead with more impact, these sessions will equip you with battle-tested strategies to crush your sales goals.

Why You Can’t Afford to Miss IBS 2025

IBS isn’t just an event—it’s a goldmine of sales insights, industry connections, and cutting-edge strategies. You’ll be surrounded by the best in the business, learning from top minds in homebuilding and sales. It’s where industry leaders go to stay ahead of market trends, outmaneuver competition, and gain the edge needed to thrive in today’s evolving market.

And no one delivers sales strategies with more fire, clarity, and impact than Jason and Mary Forrest. Their sessions aren’t about theories or outdated tactics—they deliver real-world sales strategies that you can apply immediately to increase conversions, raise your prices, and create an unbeatable buying experience.

Let’s dive into the three must-attend sessions that will make 2025 your most successful sales year yet.

Watch our FREE Webinar | Hardwired for ‘Just Enough’? Rewire for Unstoppable Success

1. Leading with Empathy: How to Make the Buying Process Easier for 55+ Buyers

📅 Date & Time: Tuesday, February 25 | 8:00 – 8:30 AM
🏛 Location: LVCC – 55+ Housing Central – West 308

Why This Session is a Game-Changer

The 55+ buyer is one of the most lucrative yet underserved segments in new home sales. They bring financial stability, are motivated by lifestyle upgrades rather than necessity, and are more likely to purchase high-end homes with cash or substantial down payments. But here’s the challenge: they also come with uncertainties, fears, and deeply personal buying motivations.

Mary will break down exactly how to reduce stress, build trust, and create a seamless buying experience for this demographic. You’ll learn:

✅ How to identify and remove the fears blocking their decision-making process.
✅ The psychology behind the 55+ buyer and how to meet their emotional needs.
✅ How to position yourself as their trusted advisor—not just another salesperson.
✅ Ways to streamline the buying process to make it easier, faster, and more enjoyable for them.

🔹 Key Takeaway: If you want to increase conversions and shorten the sales cycle with 55+ buyers, empathy isn’t just a nice-to-have—it’s the foundation of your success.

2. Create a Covenant, Not a Contract, with Your Prospects to Be Your Very Best

📅 Date & Time: Wednesday, February 26 | 9:45 – 10:15 AM
🏛 Location: LVCC – Sales Central – West 311

The Mindset Shift That Separates Top Sales Performers

Most salespeople treat contracts as transactional agreements—a legal document that finalizes the deal. But the best in the business take it one step further—they create a covenant with their buyers.

A covenant isn’t just a contract—it’s a promise, a commitment, and a deep connection built on trust, service, and shared vision.

🔹 In this session, Jason will teach you how to:

✅ Shift your mindset from “closing deals” to “creating lifelong advocates.”
✅ Position yourself as a partner in your buyer’s journey, not just a salesperson.
✅ Use commitment-based language to strengthen buyer confidence and reduce cancellations.
✅ Develop a customer experience that builds unwavering trust and referrals.

When buyers feel like they’re in a covenant, not just a contract, they don’t second-guess their decisions. They trust you, stay committed to the process, and become loyal brand advocates—which means higher conversions, fewer cancellations, and more referrals.

🔹 Key Takeaway: If you want buyers who are 100% committed, not just compliant, this session will show you how to make that shift.

3. Selling at a Premium: How to Outperform the Competition When Your Homes Are Priced 30% Higher

📅 Date & Time: Thursday, February 27 | 10:15 – 11:15 AM
🏛 Location: LVCC – West 229

How to Sell Homes That Are 30% More Expensive—And Win

Here’s the truth: Price objections aren’t real—they’re a symptom of an unsold prospect. The best salespeople don’t compete on price; they dominate by selling value so compelling that price becomes irrelevant.

If you’ve ever struggled to convince buyers that your homes are worth more than the cheaper competitor down the street, this session will give you the tools to sell at a premium and never drop your price again.

🔹 What you’ll learn in this session:

✅ How to reframe the conversation so price is no longer the focus.
✅ The #1 mistake salespeople make when justifying higher prices—and how to fix it.
✅ How to use price anchoring (yes, the same strategy Mr. Beast uses to sell millions) to create massive perceived value.
✅ How to shift from competing on price to selling an identity, lifestyle, and future.

🔹 Key Takeaway: If you can sell value at a high level, you win against cheaper competitors every time—without lowering your prices.

Why You Need to Be at IBS 2025

Attending IBS isn’t just about learning—it’s about networking, sharpening your edge, and transforming the way you sell.

Here’s why you need to be there:

🔥 Stay ahead of the industry—The market is changing, and the best salespeople evolve with it.
🔥 Level up your skills—Learn proven, psychology-backed sales strategies that drive real results.
🔥 Build relationships with top industry leaders—The connections you make here could be your next big break.
🔥 Take home actionable strategies—Jason and Mary’s sessions will equip you with tactics you can use immediately.

Your Next Move: Meet Jason and Mary at IBS 2025

Don’t just attend—engage, participate, and commit to leveling up. Make sure you:

✔ Register for IBS 2025 if you haven’t already.
✔ Mark Jason and Mary’s sessions on your calendar—they’re going to be packed.
✔ Follow up with Jason and Mary at the event—ask questions, get insights, and implement what you learn.

🚀 Your biggest sales year starts at IBS 2025. See you in Vegas! 🚀

At FPG We’ll Recruit, Coach, And Train Your Sales Team Like They’re Our Own

Gain a competitive edge with FPG’s expert solutions in Sales Recruiting, Sales Training, and Sales Management Training. Experience rigorous candidate screening, process-driven training that resonates, and transformative leadership that drives significant revenue increases. Give yourself an advantage and start your journey to higher sales and unparalleled success with FPG. Reach out to us today!