Sales Training & Sales Management Training
Big National Companies Are Quietly Destroying Local Family Builders and Remodeling Businesses
A WARNING TO LOCAL & REGIONAL BUSINESS OWNERS
If your company sells high-value consumer purchases
New homes, remodeling projects, roofing, or in-home services. The sales systems you’re being sold were never built for you.
They were built for national and public companies with:
Massive marketing budgets
Discounting power
Long financial runways
Zero emotional attachment to losing a sale
You don’t have those luxuries.
You don’t need more leads.
You don’t need lower prices.
You need Sales Freedom.
INTRODUCING THE 3:5 Forrest FREEDOM Framework™
We go beyond training salespeople.
We install a behavior-change system that allows local and regional companies to win high-stakes sales against national competitors — even when their price is 20–30% higher.
This is not for everyone.
It is for leaders who refuse to become a commodity.
This is not a sales pitch. It’s a diagnosis to see if you’re ready to beat Goliath.
THE REAL PROBLEM NO ONE TALKS ABOUT
Local companies are being forced to compete in a rigged game. National and publicly traded competitors can:
- Outspend you on marketing
- Discount until they win
- Lose deals without consequences
- Treat sales as spreadsheet math
You can’t.
For you, one lost sale isn’t “just another number.”
It’s your family’s Legacy.
And when local companies adopt national sales systems, three things happen:
1.
Salespeople lose confidence
2.
Buyers feel fear instead of free to buy
3.
Price becomes the deciding factor
Once price becomes the battlefield, the local company eventually loses.
Not because they’re worse.
Because the system was never built for them.
WHY LOCAL COMPANIES LOSE AND HOW THE SMART ONES DON’T
Most local companies try to survive by:
- Buying more leads
- Lowering prices
- Hoping the market improves
That’s not a strategy.
- That’s erosion.
- The companies that survive — and dominate — do something different.
They stop trying to outspend.
Instead, they out-convert.
They win by:
- Leading buyers through life-changing decisions
- Creating certainty where others create confusion
- Selling value so clearly that price becomes secondary
- Closing deals while being 20–30% more expensive.
This isn’t talent.
- It isn’t personality.
- It isn’t luck.
- It’s a system.
WHAT SALES FREEDOM ACTUALLY MEANS
Sales Freedom is not about working less or “feeling good.” Sales Freedom means:
Freedom from price competition
Freedom from discounting to survive
Freedom from chasing bad leads
Freedom from sales chaos
Freedom from depending on one rainmaker
Freedom from losing deals you can’t afford to lose
Sales Freedom is the ability to:
Win the sale without sacrificing margin, values, or Your Soul.
That freedom is earned — not hoped for.
WHO THE 3:5 FORREST FREEDOM FRAMEWORK™ IS BUILT FOR
The FPG sales training program works exclusively for local and regional companies selling high-value consumer purchases, including:
• New Home Sales Teams
• Roofing Companies
• Remodelers
• In-Home Sales Organizations
• High-Ticket B2C Services
If your average sale:
• Impacts a family
• Requires trust
• Carries emotional and financial weight
Then your sales team must do more than present options.
They must lead the decision.
That is our obsession.
WHO THIS IS NOT FOR
We are not the right partner for:
- National or public companies built on volume and price
- Organizations that rely on discounting to win
- Procurement-driven buying committees
- Teams looking for motivation instead of discipline
- Leaders unwilling to enforce standards
If your strategy depends on scale instead of skill, this will feel uncomfortable.
That’s intentional.
How FPG' Sales Training Program & Sales Freedom System™ Works
Most sales training fails because it teaches tactics without changing behavior.
The 3:5 Forrest Freedom Framework™ reprograms how salespeople:
- Think under pressure
- Speak with authority
- Lead the sales process
- Serve and Protect buyers to make confident decisions
Beliefs
Language
Process
Accountability
Insert exact words that create certainty
This is not optional participation.
This is installation.
Beliefs
Language
Accountability
Process
This is not optional participation.
This is installation.
Beliefs
Language
Process
Accountability
This is not optional participation.
This is installation.
WHY MARKET LEADERS TRUST FPG sales training
Jason Forrest is ranked the #1 Sales Trainer in the World by Global Gurus.
FPG systems are trusted by:
The United States Army
Market-dominant homebuilders
High-performing B2C organizations
Not because we motivate.
Because we change behavior.
What Happens after Installation
profitable revenue increase (within 90 days)
Conversion Rates without more leads.
Sales Cycle Times
Proft Margins and Company’s Legacy
who create champions
Results don’t come from a great Market.
They come from Frameworks.
THIS IS A PRIVATE SALES FREEDOM STRATEGY CALL
This is not a demo.
This is not a motivational call.
It’s a direct conversation about:
- Whether you’re using a national system in a local market,
- What that mismatch is costing you,
- Whether Sales Freedom is achievable for your business
Either way, you leave with clarity.
And clarity creates leverage.
“Markets don’t reward effort. They reward systems.”
– Jason Forrest, CEO
