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  • A New Process, Not Another Training

Stop Improvising Every Appointment.
Own The New Home Sales Process That Runs The Same Way Every Time.

Most new home salespeople were handed a price sheet and a model home and told to go sell. So some months close four homes and some months close none, and the only lever left is an incentive. The 5/4/3 Factor is a different vehicle: twelve steps, in order, from the first walk-in to the signed purchase agreement.
Enroll Today
See How It Works

Built for new home salespeople and builder sales teams

Powered By The 5/4/3 Factor

Twelve steps you run the same way in every model home.

12

Steps, same order, every appointment

90

Days from theory to instinct

2 hrs

A week after the bootcamp
  • The Shift

Sales Training Vs. A Process You Own

This is not a stronger version of the training you already sat through. It is a different vehicle, and it is why the results hold past week three.
The Old Vehicle

New Home Sales Training

  • ✕Two Days, Then Old Habits Return
  • ✕Every Rep Runs A Different Appointment
  • ✕Generic Scripts, Not Your Community
  • ✕No Answer For “We’re Thinking”
  • ✕Incentives Are The Only Lever
VS
The New Vehicle

The 5/4/3 Factor Process

  • →Ninety Days Until It’s Instinct
  • →One Process, Every Rep, Every Time
  • →Your Script, Your Community, Your Price
  • →Next Step Locked Before They Leave
  • →Value First, So Price Holds
  • Why It's A Process, Not A Seminar

01 · Understand The Mission

Five Steps Before You Walk The Home

5 Discovery Steps

Set the agenda
Their move, not the tour
Why now
Who else decides
Rank vs. the other builders

02 · Present The Solution

Four Steps That Make The Home The Answer

4 Presentation Steps
Tie features to the mission
Sell two buyers at once
Raise the competing builder first
The home, not the inventory
03 · Resolve The Sale

Three Steps That End In A Decision

3 Closing Steps
Ask the closing question
Handle rate, price and doubt
Lock the next step

12

Steps, same order, every appointment

90

Days from theory to instinct

2 hrs

A week after the bootcamp
  • Built For Owners Like You

One Process.
Four People Paid On Close Rate.

Everyone here is paid on what happens between the walk-in and the signature.

New Home Salespeople

You want your annual income to become your monthly paycheck, and you are done watching a weaker seller down the road take your buyer.

Builder Sales Teams

Every rep runs a different appointment today. One process means a good month stops depending on who happened to be on duty.

Sales Managers

You are coaching outcomes because there is no process to coach. Twelve named steps give you something to observe, score and correct.

Builder Owners

Margin is walking out the door as an incentive. Value built before the number comes up is what keeps the price where you set it.
  • What's Included

Everything You Get
The Day You Enroll.

Total perceived value $40,000+. You are not paying that.
Value $4,000

Half-Day Sales Freedom Experience

You want your annual income to become your monthly paycheck, and you are done watching a weaker seller down the road take your buyer.

Value $4,000

5/4/3 Factor Bootcamp

Every rep runs a different appointment today. One process means a good month stops depending on who happened to be on duty.
Value $3,500

Done-With-You Script Customization

You are coaching outcomes because there is no process to coach. Twelve named steps give you something to observe, score and correct.
Value $7,500

Course And Video Lessons

15+ tactical videos, lesson guides, worksheets, and the belief work underneath them.
Value $20,000Value $4,000

Live Weekly Dojo Coaching

Bring a live deal every week. Run the objection again. Say it differently. Go close it.
Value $1,500

Warrior Academy App

Web and mobile, so you can train between appointments or out on the lot.
  • Who's Behind It

The Process The U.S. Army Trusts To Train Recruiters.

The 5/4/3 Factor did not come out of a classroom. It came out of new home sales floors.
Founder & Creator

Jason Forrest

Jason built the 5/4/3 Factor and Warrior Selling from inside the industry, starting on a sales floor rather than in a training room. His work centres on the belief change that has to happen before any technique holds.

He works with builders, remodelers and sales organizations across North America, and his programs are used by the United States Army and Marines to train recruiters.

Ranked #1 Sales Trainer In The World · Global Gurus 2025
The Company

Forrest Performance Group

FPG has trained new home sales teams since 2008, from single-community sellers to national builders. Warrior Selling® is ranked the #1 sales training program in the world.

Coaching is delivered by FPG certified coaches, not contractors — the same people who will rewrite your script and sit in your weekly Dojo.

Fort Worth, Texas · Training Since 2008
  • Common Questions

What New Home Sellers Ask
Before They Enroll.

Straight answers on price, time, fit and what happens the moment you pay.
No. Mastering New Home Sales is the 90-day Warrior Selling program at $5,000. This is the 5/4/3 Factor Course at $3,000 — the sales process itself, plus the mindset work and weekly coaching around it. Many people do this one first.
Training alone has never changed behavior. What changes behavior is a process you practise every week with a coach watching you run it. That is what the ninety days are for.
The script customization call adapts all twelve steps to your product, your buyer and your words. A $300K townhome sells differently than a $1.2M custom build, and your script reflects that. It is not a template.
About two hours a week after the half-day kickoff and the bootcamp. Lessons are short and the app works on your phone, so most people train between appointments rather than blocking time.
Teams of five or more get team pricing. Use the form below and we will put it together, including a bootcamp date that works around your community schedule.

You get full access immediately — the course, the app, the community, and the date of your next Dojo session. Your script customization call gets booked in the first week.

  • Next Step

Start Your 5/4/3 Factor Training Today.

Get full access as soon as your $3,000 enrollment payment is processed.

  • Full access the moment payment clears
  • Script customization call booked in week one
  • Teams of five or more get team pricing

FPG.com · TheJasonForrest.com

Pay In Full

$3,000

One payment. Full access begins as soon as payment is processed.

Enroll Now — $3,000
The parties agree to be bound by the terms of the Terms and Conditions, incorporated herein by reference.

Not Enrolling Today?

Leave your details and an FPG coach will walk you through the twelve steps and tell you straight whether this fits your community and your price point.

We’ll never share your information. This is a conversation, not a sales call.

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