What Leaders Are Saying About Jason Forrest

The Reality Facing new Home Salespeople

Salespeople today are under siege.

They’re hit with constant pressure from:
Managers threaten to replace them if quotas aren’t met.
Prospects demanding lower prices and better incentives.
Families and friends questioning their career choice.
It’s no wonder 80% of salespeople quit or are fired in their first year. But what if it didn’t have to be this way? What if sales professionals could see their challenges as opportunities and unlock their full potential?

Jason Forrest shows sales teams how to win this mental new home sales war—and emerge as Sales Warriors ready to dominate their housing markets.

Here’s why homebuilder associations trust Jason to inspire their members:

Leading-Edge Strategies

Builders rely on Jason’s over 24 years of home building experience and leading-edge expertise in new home sales and leadership training to develop creative strategies to crush their goals. With over 10 thousand of hours of in-depth coaching, training, and speaking experience, Jason brings you brand new, leading-edge sales ideas and practices that nobody else can

Mindset Transformation

Developed through years of research and development, the sales warrior mindset is the basis for Warrior Selling, Jason’s top ranked sales training program used by the most successful builders. Backed by real science and a decade of experiential research, an unleashed mindset is the future of new home sales.

Unconventional Solutions

Jason’s original, unorthodox sales and leadership processes give you the road map for how to create more change, solve more problems, and contribute more immediately. The future of new home sales is adopting the proven processes now used by countless homebuilders to break their sales plateaus and create more leaders.

“I saw Jason Forrest speak at our local association, and he was awesome. I walked away with many ideas that I know will make a big difference. Most importantly, our organization just signed up to take our leadership and sales teams through FPG’s Warrior Selling Training. We have customers who have used this approach, and we are excited for how it can help our company as well!”

Mark Robinson

Principal at Pella of Columbus

Seven Reasons CEOs and Homebuilder Associations Choose Jason Forrest:

1. Over 22 Years of Experience in Homebuilding Sales

With more than two decades of experience in the homebuilding industry, Jason Forrest has trained thousands of sales professionals to achieve record-breaking results.

Since 2005, Jason has partnered with builders nationwide, sharing proven strategies to close more homes and dominate their markets. His deep, hands-on knowledge of the industry equips sales teams with practical tools to overcome challenges and succeed in any market condition.

When you choose Jason, you’re working with a true expert who has lived and breathed homebuilding sales for over 22 years.

2. Sales Keynote Speaker Who Inspires and Transforms

Most new home sales trainers create content on an annual basis. Jason Forrest is different.

He delivers practical, leading-edge insights every single week through:

Weekly new home sales training videos.
Seven groundbreaking books in just nine years.
Hundreds of keynotes, seminars, and podcast appearances.

Jason doesn’t just stay relevant—he defines what’s next in the world of builder sales. Nobody creates more actionable content or delivers more consistent value to sales teams than Jason Forrest.

3. #1 Sales Trainer by Global Guus 2025

Jason Forrest is a trusted authority in the homebuilding industry, known for his ability to transform sales teams and drive results. As the only new home sales trainer ranked among the Top 30 Sales Professionals Worldwide by Global Gurus, Jason has set himself apart as a true innovator. On top of that, he’s a seven-time Stevie Award winner, recognized for creating groundbreaking strategies that help builders and their teams break records and exceed their goals.

4. Expert in Sales Motivation and Breakthrough Strategies

In the competitive world of homebuilding, success isn’t about what you believe—it’s about what you can prove to your buyers.

Jason’s career has been built on real-world, battle-tested strategies that deliver results for builders and their sales teams. Every concept he teaches is:

Tested through hands-on experience in the homebuilding industry.
Grounded in psychological principles that resonate with today’s buyers.
Proven to break sales plateaus and help builders exceed their sales goals in real-world communities.

Jason doesn’t just share theory—he equips builders and their sales professionals with actionable strategies to win buyers and close more homes.

5. Award-Winning Leader in Sales Training

Jason lead the nation’s fastest growing sales training company and a three-time Inc. 5000 Fastest Growing Private Company.

Jason leads FPG, one of the nation’s fastest-growing sales training companies and a three-time Inc. 5000 Fastest Growing Private Company.

Under his leadership, FPG has also received numerous local, regional, and national Best Place to Work awards.

Jason’s unique ability to combine sales growth with cultural excellence has made him a trusted partner for organizations looking to inspire, fulfill, and push their people to the next level.

6. Science and Data-Driven Expertise

Jason’s training draws from diverse disciplines outside of sales, giving him an unmatched ability to develop future-focused strategies.

As a certified addiction prevention specialist and Master Practitioner in Neuro-Linguistic Programming (NLP), Jason incorporates powerful behavioral change models into his programs. These tools help salespeople overcome mental barriers and achieve breakthrough results.

No other sales speaker brings this level of psychological and scientific depth to the table.

7. Dynamic Speaking Style That Sparks Immediate Change

Energy, passion, and authenticity can’t be faked—and Jason Forrest brings all three to every stage.

As the youngest-ever member of the Million Dollar Speaker Group, Jason combines engaging storytelling with actionable insights tailored for the homebuilding industry. His presentations are:

Packed with real-world strategies for home builders.
High-energy and engaging, keeping audiences motivated.
Designed to spark immediate change in how sales teams think and perform.

A frequent speaker at the International Builders’ Show and a trainer of new home sales professionals since 2005, Jason leaves audiences inspired and equipped to sell more homes.

About Jason Forrest

Jason Forrest, CEO of FPG.com, leads a Sales Performance Company where they RECRUIT, TRAIN, AND COACH sales teams who want to be KNOWN for having the best sales experience in their markets. Jason is a practitioner, not a theorist, a speaker, and a performance coach. He is a Master Practitioner in Neuro-Linguistic Programming, the psychology of how top producers think, speak, and act.

He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers. His training programs: Warrior Selling and Leadership Sales Coaching are ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus and Jason is ranked number 1 on the Global Sales Guru list.

He is the author of 40-Day Sales Dare for New Home Sales, Creating Urgency in a Non-Urgent Housing Market, Warrior Selling, and the Mindset of a Sales Warrior.

He is also a frequent speaker at the International Builder Show and has been training New Home Sales Professionals since 2005.