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Note from Jason Forrest: On fortitude and cookies

Sales pros: Note from Jason Forrest Saunders Forrest cookie perseverance drive motivation sales professionals salespeople new home sales training and development

Nothing is going to stop my three-year-old Saunders from claiming his prize. No depths, no heights, and certainly no “cookie-free” mandate from his parents. As a dad who wants to raise respectful and temperate children, I felt like I should correct his disobedience. As a sales coach who values perseverance and purpose, I felt like I should celebrate his fortitude.

But it leads me to a question for you–how bad do you want it? Saunders wanted cookies bad enough that he found them (we had hidden them), pushed a chair over, pulled himself up, and claimed what he was there for.

Do you want to meet your sales goal that bad? What are you obstacles? What is your plan to overcome them?

The month is half over. Take a lesson from my little guy and do whatever you can to earn what you’re worth!

Jason Forrest



Contributed by Jason Forrest, new home sales trainer/coach

Jason Forrest (named one of 2012′s Top Young Trainers for Training Magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform builders into sales organizations that build homes. A sales professional at heart, Forrest is the author of Creating Urgency in a Non-Urgent Housing Market and 40-Day Sales Dare for New Home Sales. As a consultant for many of the leading homebuilders in the United States, Canada, and Australia, Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.  Learn about our new home sales training programs at

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